PLEASANT RIDGE, Michigan—Oct. 22, 2024—Kicking off today, top Detroit cannabis dispensary NOXX’s Woodward-Pleasant Ridge location and world-renowned pre-roll brand Jeeter are teaming up for an epic sock drive. The campaign features two weeks of experiential prizes announced daily on social media, leading to a massive grand prize, donated by Jeeter, including Lions tickets for the Thanksgiving Day Game and free joints for a year. The socks will benefit the local organization Heart 2 Hart Detroit, which works to address homelessness in the community.

The drive includes 13 days of giveaways from neighborhood businesses, with the grand prize winner being announced via Instagram on Nov. 3. Participants can donate a pair of new or gently used socks at NOXX’s Woodward-Pleasant Ridge location by placing them in donation boxes next to the dispensary’s DCLEATED giant cleat sculpture. No purchase is necessary to be entered to win.

To enter, participants should post a picture of the giant cleat and their sock donation on their Instagram feed, using the hashtag #NOXXMySoxxOff and tagging @noxxmichigan and @jeeter. They can make unlimited donations, with each donation counting as a new entry, increasing their chances of winning. Prizes will be announced daily on NOXX’s Instagram page.

“NOXX is proud to support charitable organizations making a positive impact in our community. After purchasing one of Detroit artist Trae Isaac’s amazing DCLEATED sculptures at auction to benefit The Children’s Center, we wanted this artwork to continue inspiring good works,” said Tommy Nafso, CEO of NOXX Cannabis. “Since socks are the most requested item at shelters and critical for those in need, incorporating the DCLEATED sculpture into a sock drive was a natural choice. We’re excited to partner with our service-minded friends at Jeeter, Heart 2 Hart Detroit and our wonderful neighbors in Ferndale/Pleasant Ridge to bring this campaign to life.”

“When NOXX approached us about this initiative, we jumped in right away,” said Kate Mieras, Jeeter Sales Representative, Michigan. “To create a neighborhood-specific initiative around a righteous cause while fostering community through this campaign shows how dedicated NOXX and the cannabis community are to making a difference.”

Speaking of community, all the prizes leading up to the Grand Prize feature a local experience—whether dining, shopping, pampering or attending an event.

For more contest news and information, including terms and conditions, please visit noxx.com.

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About NOXX

NOXX is a Michigan-based cannabis company providing the best brands at the best prices, through innovation, quality and inclusivity. From an omnichannel perspective across retail, ecommerce and delivery, NOXX offers an unmatched experience meeting customers where they want to shop. The leadership team’s extensive history in executive management combined with deep cannabis market knowledge translates to elevated consumer experiences grounded in authenticity. Named for a friendly being from another galaxy on a mission to create a more inclusive world through the power of cannabis, NOXX and its house of brands provide exceptional cannabis flower, prerolls, concentrates and other cannabis products at dispensaries across the state. Learn more at noxx.com.

About Jeeter

Launched in 2018 in California, Jeeter is the #1 pre-roll cannabis brand in the US. Following its expansion to Michigan and Arizona, Jeeter was named #144 on the Inc. 5000 list and recently announced the addition of its Jeeter Live division and its Direct-to-Consumer initiative. With a loyal base of cannabis connoisseurs and celebrity fandom from the likes of Issa Rae, Demi Lovato, Ludacris, Ricky Williams and more, Jeeter has built a lifestyle brand that encompasses all facets of today’s cannabis culture, entertainment, sports, and music. Last year, Jeeter also welcomed long time friend and mentor Dwyane Wade onto the board. With Jeeter constantly evolving and expanding into new territories, the sky has no limit for this generational brand.

About Heart 2 Hart Detroit

Heart 2 Hart Detroit, a 501(c)(3) public charity, was started in June 2012 by Larry Oleinick to help address the homeless problem in the Detroit Metropolitan area. Our vision is to lift up individuals in crisis, and help end homelessness. We provide and distribute food, clothing, toiletries and helpful information to the homeless and people in need in the Detroit Metro area. Heart 2 Hart Detroit makes deliveries Monday, Wednesday and Friday of food, clothing and toiletries, to the men and women living on the streets or in shelters.